Finding your "why" in business

Most people who see this understand the importance of uncovering your why as a competitive differentiator and a customer and staff attraction and retention strategy. But how do you uncover it? In this presentation, Paul Leblanc talks about the importance and process for finding your why in business.

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Leblanc Chairs BTF Conference

Paul Leblanc was named as the Chair of the 2020 ATLANTIC BUSINESS TRANSITIONS FORUM (BTF). At the BTF, you’ll garner practical insights from local top entrepreneurs and business experts that have travelled down the transition path before you.

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